Zara is one of the world’s largest clothing retailer. Zara is one the first brand ever to introduce fast fashion and thus they have captured a huge customer following all around the world. Fast fashion is the process of introducing newer items within the same season so that customers don’t get bored and wait for newer things to come out. Zara, the Spain based company owned by Inditex has from day one focused on making it all about customer experience. Zara is always looking to introduce new ways of marketing and improving customer experience. Very recently, they have introduced a technology in which customers can see their phones to view models wearing selected clothing when they click on certain sensors in stores They can even do the same on AR-enabled shop windows. Even though Zara produces in mass quantities they never lack in quality and are able to provide its customers with many new products in a very short time. This means that the last collection goes on sale and amazing p...